Where your website is hosted physically makes a difference — it’s called server location, and it impacts how fast your pages load for visitors in different parts of the world.

If your server is in the U.S. but your audience is mostly in Southeast Asia, they’ll experience slightly slower load times due to distance. That’s why it's smart to choose a host with data centers near your primary traffic source.

Some premium hosting companies let you pick your data center location. Others offer global options with built-in CDNs to compensate for distance.

The closer your users are to the server, the better their experience. It’s especially important for ecommerce, mobile users, or when targeting specific regions.

best web hosting makes it easy to filter hosting providers by server location, so you can prioritize speed where it matters most — where your visitors actually are.